Compare My Carbon

Generally we have a pretty good idea how long is 100 meters or how heavy is 20kg. Ask someone how much pollution is 500kg CO2e (the "e" meaning equivalent) and most people wouldn't have a reference point to compare it to. It's difficult to make an abstract measurement like CO2 relatable and understandable. Compare my Carbon was created to increase our collective carbon literacy. This tool aims to give context to CO2 as a measurement so that it's easier to see where and when you can have the most positive impact in your daily life.

Client/Collaborator
Self Initiated
Time
2013
Based In
Global
Output
Tool and Education Campaign

The Challenge

Generally we have a pretty good idea how long is 100 meters or how heavy is 20kg. Ask someone how much pollution is 500kg CO2e (the "e" meaning equivalent) and most people wouldn't have a reference point to compare it to. It's difficult to make an abstract measurement like CO2 relatable and understandable.